Colorado Ballet's last few seasons have been the most successful in our Company's history, but because of the popularity of many of our productions, ticket scammers have picked up on this and each season, more and more of them have been buying lower-priced tickets early in the season and reselling them at much higher prices. We have seen our $30 and $50 tickets resold on ticket scammer websites for as much as $750 a piece. These steep price increases cause issues with patrons and affects our mission to make ballet available to all audiences. Also, if there are ticketing problems with these seats, we cannot do anything to help the patrons because they did not buy directly through Colorado Ballet. When the tickets are not sold by the scammer sites, it leaves holes in the audience for an otherwise sold-out performance, which affects our performers as well.
Every season, we encourage our patrons to only buy directly through ColoradoBallet.org and a few other sites authorized sites that we work with like AltitudeTickets.com. However, the number of scammers keeps increasing. So, during the 2016-2017 season, we have a new way of helping our customers and cutting down on the number of scammers. When single tickets go on sale on July 15, the print-at-home option for tickets will not be available. Colorado Ballet will send paper copies of tickets in the mail at no additional charge to ticket buyers. Approximately one month before each production opens, we will turn on the print-at-home option for tickets again.
We hope that this will help cut down on the number of ticket scammers and keep Colorado Ballet's ticket prices reasonable.