Colorado Ballet's The Nutcracker Achieves Record-Setting Numbers

Colorado Ballet's The Nutcracker Achieves Record-Setting Numbers

Katrina Tamminga - Jan. 24, 2011

DENVER—Jan. 24, 2011— Colorado Ballet is pleased to announce that in its 50th consecutive year, its annual production of The Nutcracker saw record-setting numbers in both attendance and revenue. Despite the current economy, this comes as a significant bright spot for the Denver-based ballet company.

This year’s production ran from Nov. 27 to Dec. 26, 2010, at the Ellie Caulkins Opera House in the Denver Performing Arts Complex. The company issued more than 50,000 tickets that were distributed throughout the 26 performances. This comes as a positive increase compared to last year, when the company issued only 43,500 tickets over its 24 performances, also presented at the Ellie Caulkins Opera House.

“Generating a greater audience is something we are always striving to do,” said Colorado Ballet’s artistic director, Gil Boggs. “It is a wonderful feeling for patrons to walk in to a full theatre and know that they have made a good investment, and it is an even better feeling for the dancers to perform for full houses packed with eager and excited children. This is what makes The Nutcracker a true holiday experience.”

This year’s production of The Nutcracker saw another welcomed increase as it generated the greatest revenue for a Colorado Ballet production to date. The holiday classic generated more than $2 million in revenue, compared to last year’s production which generated only $1.8 million in revenue. Colorado Ballet’s successful results from its 2010 production of The Nutcracker are just one example of how the arts remain an integral part of Denver.

Over the last 15 months, as the national recession’s impact was felt throughout the organization, Colorado Ballet’s Board of Trustees undertook an intensive look at all aspects of the Ballet’s operations. This resulted in considerable savings, including a 14 percent reduction in administrative costs and sizeable savings in production costs. Marie Belew Wheatley,
Colorado Ballet’s executive director, attributes this year’s successes from The Nutcracker to the great measures carried out by the Board of Trustees.

“Colorado Ballet’s Board of Trustees has worked incredibly hard over the last year to ensure the company is well-positioned as we head into our next 50 years,” said Colorado Ballet’s Executive Director Marie Belew Wheatley.
Wheatley, who became the executive director of the organization in September 2010, said the dedication and rigorous efforts put forth by Colorado Ballet’s Board of Trustees set the stage for Colorado Ballet to do as well as it did, and is confident more successes are sure to come.

Colorado Ballet will conclude its season with William Shakespeare’s masterpiece, Romeo & Juliet. The final production of its 50th Anniversary Season will run Feb. 25 through March 6, 2011 at the Ellie Caulkins Opera House.

Performance Schedule and Ticketing Information:
Ellie Caulkins Opera House in the Denver Performing Arts Complex
• Friday, Feb. 25, 2011 at 7:30 p.m.
• Saturday, Feb. 26, 2011 at 2:00 p.m.
• Saturday, Feb. 26, 2011 at 7:30 p.m.
• Sunday, Feb 27, 2011 at 2:00 p.m.
• Wednesday, March 2, 2011 at 6:30 p.m.
• Friday, March 4, 2011 at 7:30 p.m.
• Saturday, March 5, 2011 at 2:00 p.m.
• Saturday, March 5, 2011 at 7:30 p.m.
• Sunday, March 6, 2011 at 2:00 p.m.
Ticket prices range from $19-$135 (plus seat tax). To purchase tickets visit www.ColoradoBallet.org or call 303-837-8888 ext. 2. The Colorado Ballet Ticketing Office is located at 1278 Lincoln St., Denver, CO 80203 and is open Monday through Friday, 10 a.m. through 5 p.m.

About Colorado Ballet
Under the direction of Artistic Director Gil Boggs, Colorado Ballet’s dancers come from all parts
of the world. Established in 1961 by the late Lillian Covillo and Freidann Parker, Colorado Ballet
is a non-profit organization celebrating 50 years of presenting world-class classical ballet and
superior dance in Denver. Colorado Ballet presents 47 performances annually. Colorado Ballet
enhances the cultural life of the Colorado community through performances, training and
educational programs.
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