Colorado Ballet Announces New Marketing Partner

Colorado Ballet Announces New Marketing Partner

Colorado Ballet - July 20, 2011

Colorado Ballet is thrilled to announce a new partnership with Launch Advertising, a Denver-based full-service marketing firm. On the heels of Colorado Ballet’s 50th performance season, during which the organization achieved record-setting attendance for the annual production of The Nutcracker, Colorado Ballet is now preparing to lay the groundwork for 50 more successful years. Launch Advertising will serve as a key partner in positioning the Company to achieve this goal.

“We are very excited to begin a partnership with Launch,” said Colorado Ballet Executive Director Marie Belew Wheatley. “It will be a strategic and creative partnership that will assist in preparing the organization for a successful and bright future.”

Established in 2002 by seasoned marketing professionals Betsy Bartholomew, Martha Peck and Suzette McKinnon, Launch Advertising will work to refresh Colorado Ballet’s brand and expand the organization’s audience. The agency’s services to Colorado Ballet will include strategic planning, brand strategy, media planning and buying and a creative evolution of the brand.

“Colorado Ballet has a stellar reputation for creative excellence and innovation, and it’s our goal to leverage that passion and artistry as we create new branding and retail opportunities to maximize the Company’s potential,” adds partner and strategic planner Betsy Bartholomew.

Launch is no stranger to the nonprofit sector as the agency has successfully worked to establish strong brand identities and marketing strategies with the Colorado Health Foundation, The Denver Foundation, the Regional Air Quality Council, the Colorado Enterprise Fund and the University of Northern Colorado. This new partnership will work to revitalize and refresh the Company’s brand, but will stay true to the artistic vision of the organization, set by Colorado Ballet Artistic Director Gil Boggs. His vision of exceptional quality classical ballet and innovative dance will be seen in the upcoming performance season. The four-production lineup reflects the melding of technically-challenging traditional ballet with highly innovative contemporary premieres.

“This season is one that I am extremely proud to share with Colorado and am certain there is something for everyone,” said Boggs. “From swans to flying characters, sugarplums to world premieres, this season is sure to exceed your expectations in every way.”

Colorado Ballet’s season opens with one of the greatest classical ballets of all time, Swan Lake. Opening Oct. 7, and running through Oct. 23, 2011, at the Ellie Caulkins Opera House. Colorado Ballet’s season continues in November with Denver’s favorite holiday tradition, The Nutcracker. Classic choreography paired with Tchaikovsky’s extraordinary arrangement performed live by the Colorado Ballet Orchestra, is bound to complement the magic of any family’s seasonal traditions. There will be 26 opportunities to see E.T.A. Hoffman’s traditional tale come to life beginning Nov. 26, and continuing through Dec. 24, 2011, also at the Ellie Caulkins Opera House. In February, Peter Pan takes over the stage at the Ellie Caulkins Opera House. Beginning Feb. 24, and running through March 4, 2012, Peter Pan will make its Denver debut with Colorado Ballet, complete with brand-new costumes and scenery, a live orchestra, high-flying characters and imaginative choreography. The season will conclude with Tribute, a collection of three innovative and contemporary world premieres by three female choreographers. The contemporary production will run March 29, through April 1, 2012, at the Newman Center for the Performing Arts at the University of Denver, and will pay homage to Colorado Ballet’s late founders, Lillian Covillo and Freidann Parker. Season subscriptions to Colorado Ballet’s 2011-2012 season are now available for purchase, and tickets to individual performances will be available for purchase July 15, 2011. Visit for details.

About Colorado Ballet
Established in 1961 by Lillian Covillo and Freidann Parker, Colorado Ballet is a nonprofit organization presenting exceptional quality classical ballet and innovative dance through performances, training and education programs that are integral to the cultural life of the community. Under the direction of Artistic Director Gil Boggs, Colorado Ballet has transformed over the last 51 years, from a small ballet school to the nationally recognized professional company it is today. With 30 professional dancers, 15 Studio Company dancers, a dance academy with over 400 students in two locations and an outreach department serving more than 750,000 Colorado residents in the last 12 years, Colorado Ballet is one of the leading performing arts organizations in the state. Visit for details.





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